PERSIL

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Big idea Giving thanks for mama

Tagline 掛著媽媽的好

Slogan My mum can do everything

My Mum Can Do Everything

Objective Establish a love and caring brand image

Target Audience Teenagers and general public

Period of Time 3 months

Print Ad (2 months)

To creat buzz, print ads will be launch to attract TA to join our campaign.

Using the "special hang" (人頭衣架) as the key visual.

Campaign Website

(3 months)

The main element of the whole campaign.

It is a "special hanger generator", which participants can print out, share and send their thankfulness by a special hanger.

TVC (3 months)

Presnt on television and Youtube.

To further emphaize the campaign message and inform the public.

Outdoor event (1 months) - every Saturday and Sunday

Held in shopping mall and public areas. Participants can make a "special hanger" immediately.

Souvenir will also be distributed during the activity.

MARCH

APRIL

MAY

JUNE

Print Ad - 2 months

TVC - 1.5 months

Outdoor Event - 1 month & Souvenir Distrubution with product- 2 months

Campaign Wedsite - 3 months

Li Ka Yi

Big idea Giving thanks for mama

Tagline 掛著媽媽的好

Slogan My mum can do everything

Persil

My Mum Can Do Everything

Objective Establish a love and caring brand image

Target Audience Teenagers and general public

Period of Time 3 months

Print Ad (2 months)

To creat buzz, print ads will be launch to attract TA to join our campaign.

Using the "special hang" (人頭衣架) as the key visual.

Campaign Website

(3 months)

The main element of the whole campaign.

It is a "special hanger generator", which participants can print out, share and send their thankfulness by a special hanger.

TVC (3 months)

Presnt on television and Youtube.

To further emphaize the campaign message and inform the public.

Outdoor event (1 months) - every Saturday and Sunday

Held in shopping mall and public areas. Participants can make a "special hanger" immediately.

Souvenir will also be distributed during the activity.