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Li Ka Yi

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Big idea Giving thanks for mama
Tagline 掛著媽媽的好
Slogan My mum can do everything
Persil
My Mum Can Do Everything



Objective Establish a love and caring brand image
Target Audience Teenagers and general public
Period of Time 3 months
Print Ad (2 months)
To creat buzz, print ads will be launch to attract TA to join our campaign.
Using the "special hang" (人頭衣架) as the key visual.
Campaign Website
(3 months)
The main element of the whole campaign.
It is a "special hanger generator", which participants can print out, share and send their thankfulness by a special hanger.
TVC (3 months)
Presnt on television and Youtube.
To further emphaize the campaign message and inform the public.


Outdoor event (1 months) - every Saturday and Sunday
Held in shopping mall and public areas. Participants can make a "special hanger" immediately.
Souvenir will also be distributed during the activity.

MARCH
APRIL
MAY
JUNE
Print Ad - 2 months
TVC - 1.5 months
Outdoor Event - 1 month & Souvenir Distrubution with product- 2 months
Campaign Wedsite - 3 months
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