MY MUM CAN DO EVERYTHING
Advertising Campaign for Persil
To establish a love and caring brand image in Hong Kong, we would like to create positive image by using emotional approach. For example, remind people about the good of Mama and thanks their mama through the campaign.
This campaign includes Print Ad, Online Campaign, TVC, Outdoor Event and Souvenir.
INSIGHT Everyone thinks that their mum are the best.
GET - Teenagers and general public
TO - Appreciate and give thanks to mother
BY - Telling them that mother give unconditional love and always care and remember about us
1. Outdoor Print Ad
To create buzz, print ads in MTR and bus stop will be launch to attract target audience to join our campaign.
Using the "special hang" (人頭衣架) as the key visual.
Print Ad
2. Campaign Website
The main element of the whole campaign.
It is a "special hanger generator", which participants can print out, share and send their thankfulness by a special hanger.
3. TVC
Present on television and Youtube. To further emphasize the campaign message and inform the public.
Outdoor event (1 months) - every Saturday and Sunday
Held in shopping mall and public areas. Participants can make a "special hanger" immediately.
Souvenir will also be distributed during the activity.
